Pure Impact Boxing Gym Direct Mail Flyer (Spec)

The Client— Pure Impact Boxing Gym is a gym that specializes in boxing and boxing-inspired fitness routines.

Their tone is exciting, urgent, and promotional.

The Challenge— Pure Impact wanted a direct mail piece to increase sales leads and, ultimately, membership numbers.

The Audience— Fitness-conscious adults aged 22-38. They have busy schedules and need a way to optimize their workouts.

The Solution— To immediately grab the attention of someone flipping through their mail, I highlighted the “free” aspect of the 3-day pass on both sides of the flyer.

I emphasized the key benefits of an effective exercise routine available on the reader’s schedule throughout from headlines to the body copy. This helps to ensure even the casual skimmers will grasp the message instantly.

To track the effectiveness of the flyer, the Calls to Action request they bring the flyer in to receive the pass. While this is an extra step for the target audience, it increases the likelihood they will save the flyer. By keeping the flyer, they will read it again later and be more likely to come in, even if they are too busy to act on it right away.