About Me (and You)
I am passionate about business, specifically YOUR business.
As a Certified Public Accountant (CPA), I customized business & financial strategies to meet my clients’ goals.
As your copywriter, I use this same analytical approach to write copy that embodies your unique brand while boosting your profits & easing your stress.
Brand Awareness, Recognition, & Consistency?
I write so your brand is easy to discover and stands out from the competition.
No matter where your audience spots your brand, they can instantly tell it’s you and trust what you have to say.
Copy Strategy?
I write so you’re attracting whoever makes up your target audience, whether you’re business-to-business or business-to-consumer with customers, clients, donors, or anything in between.
No matter the medium, they will stay engaged and be compelled to act on irresistible Calls to Action.
Project Results?
I write so our projects maximize results, and you are free to concentrate on other things that matter.
Rather than worrying about writing copy, you and your team can enjoy having an enthusiastic partner that’s laser focused on creating conversions.
Your brand voice is guiding your audience’s journey.
I write copy crafted to meet your target audience wherever they are in that journey & keep them engaged for the entire process.
From that first spark of interest to the click of the “Buy Now” or “Donate” button & beyond…
Together, we will cultivate a loyal fan base that knows you, loves you, & wants to tell their friends about you! Which is great for your bottom line.
What’s The Process?
DISCOVERY CALL
We will start the conversation to discuss your marketing goals, examine your ideal target audience, & review their current journey.
Then we will explore which copywriting projects can exceed those goals!
PROPOSAL PREP & APPROVAL
I will prepare a project proposal, timeline, & quote for you.
Once it’s approved, work can begin.
COLLABORATION
We will have our Kick-off & Planning meeting to prepare a creative brief that is our strategic roadmap for the project & dig deeper into your ideal target audience. I will also make sure I thoroughly understand your brand voice.
Then I get to work writing electrifying copy that will knock your metaphorical socks off.
REVIEW & IMPLEMENTATION
I prepare a draft, we meet for a creative review, & you put the final project to work for you!
Let me know how it’s performing, & what the next thing is I can take off your plate.
Fun Facts About Me
What sparks my interest?
In my free time, I’m usually kayaking. (This picture is my point of view while kayaking Lake Superior)
When I’m back on land, I’m reading. (Current book— “The Copywriter’s Handbook” by Robert W. Bly)
Or I’m listening to podcasts. (Current podcast— “James Clear, Atomic Habits—Simple Strategies for Building Habits” from The Tim Ferriss Show)
I also enjoy developing myself professionally through online courses. (Current MasterClass course— “Advertising and Creativity” by Jeff Goodby and Rich Silverstein)
I’m located in beautiful Southwest Michigan. (But I work with clients around the world so time zones are no problem)