Graphic Designer Branding & Portfolio Website Rewrite

The Client— Maya Howden is a graphic designer based in Fort Lauderdale, Florida.

Her tone is friendly, fun, straightforward, and bold.

The Challenge— Maya had recently completed a degree in Graphic Communications and wanted to develop her student portfolio into a professional portfolio. It was important to showcase her design strategies while presenting her personal artist story.

The Audience— Potential clients interested in freelance design work, as well as recruiters for agency or in-house design jobs.

The Solution— First, I worked with Maya to determine her unique selling point (USP), highlighting who she is along with her design strengths.

I used this to create an engaging “About” page, focusing on the benefits to working with her and describing her personal design process to differentiate her from the competition.

I wrote detailed project descriptions for her portfolio pieces, outlining the challenge of each piece and her unique design solutions. This allowed prospective clients or employers to preview how she could do great work for their businesses.

I also wrote a compelling home page with a hero section focused on her deepest benefits to potential clients. It included 3 additional sections previewing the other pages of her website so any curious scrollers would be intrigued to click through and learn more.

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