ABC Toys Scrolling Banner Ad (Spec)

The Client— ABC Toys is a company that specializes in educational toys for babies and children.

Their tone is friendly, fun, and promotional.

The Challenge— ABC Toys wanted a dynamic banner ad, sized 350 x 50 pixels, to increase the number of visitors to their website.

The Audience— Parents aged 25-35 years with children 6 months to 4 years old. These parents are focused on giving their children every intellectual advantage possible from a young age.

The Solution— Since the target audience works hard to nurture smart and successful children, two of the three frames center around words like “genius” and “brilliance” to catch their attention.

The remaining frame highlights the fact the toys are available for all stages of a child’s early development which will make the website a great resource for parents.

The Calls to Action on each frame invite the viewer to click the button and view the toys available. Since the parents aren’t familiar with the brand, it was important the CTAs weren’t a hard sell so they felt comfortable clicking through to explore the website.